Information, eh, forms your mind. If you find sensory content of any kind - linguistic, audio, visual, mental,… - negatively impacting your Moods / Attitudes / Intentions / Motivations, then you know just how Disinfolklore works.
Counter Disinfolklore by consciously and positively affecting others’ (and your own) Moods / Attitudes / Intentions / Motivations with positive information.
Controlling War Magic (Information that negatively impacts your Moods / Attitudes / Intentions / Motivations, without you consciously noticing) means getting Counter Disinfolklore. This method works on any kind of sensory information, but it’s designed particularly to help us resist the mood-affecting Disinfolklore of Russian and Trump-Brexit Disinfolklore.
The best tool I can teach you comes from a joint project by the Nobel Peace Prize winning Dalai Lama and the psychologist Paul Ekman. Their Three Step “Timeline of Emotions” model helps us find a pattern in the oodles of emotional journeys we are stimulated to participate in each day, hour, minute and second. Almost all the stimulations in our environment trigger an experience of an emotion, and often a concatenation of emotions we sometimes have difficulty interpreting the meaning of in real time. How we react to such triggered experiences has a huge impact on the way we live.
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We can read this “Timeline of Emotions” model - Trigger, Experience, Reaction - into a huge variety of emotionally resonant story telling forms - from Russian Disinformation to contemporary films, advertising, courting strategies and, really, any accidental or strategic measures that we (or others) use to affect emotions. I am going to labour this point because it is so important to understand how Disinfolklore works, and how we can work to counter Disinfolklore. So please be prepared for some repetition - Counter Disinfolklore is as much a manual as anything else, and repetition, as every Disinfolklorist (and counter Disinfolklorist!) knows, helps embed ideas in our minds.
Step 1: Something in your environment triggers your emotions.
Step 2: You experience a feeling / feelings with a certain (set of) qualities: anger, fear, disgust, sadness, or enjoyment.
Step 3: You react in a particular way, either reflexively (automatically) or carefully, to that feeling.
I want us counter Disinfolklorists to embed this way of modelling a mental routine we experience a thousand times a day into our minds: Trigger, Experience, Reaction. It is essential for realising the full power of Disinfolklore as an analytical method for parsing Russian (and indeed all forms of) Disinformation, and much else besides.
Suppose the idea that Outer Realm immigrants are a Bad Thing has been promoted relentlessly in your culture’s information space. Such immigrants are portrayed as a threat to your Inner Realm’s cultural sovereignty, security, and sustainability - this Inner Realm (think of the princess’s færy tale castle surrounded by a moat) and Outer Realm division is immanent in most forms of effective Disinfolklore in Indo-European cultures, and we will investigate why this might be the case in a later chapter. Think of the suitor planning to scale the Inner Realm castle’s battlements to capture the princess who represents the sovereignty (if the invader can mate with the princess, their child will have a right to the throne), security (if the invader can steal away the monarch’s child, that is a significant violation of the realm’s security), and sustainability (the future of the realm depends on the fertility of its people, including its royal family, and if a princess is stolen then that fertility is affected).
Once the negative stereotyping of immigrants as violators of the Inner Realm’s sovereignty, security and sustainability has been achieved, through relentless repetitive Disinfolklore, all a political campaigner seeking to exploit the disgust, fear, and anger that culture has learned to associate with the idea of immigrants needs to do to trigger tumult is to mention “immigration.” Many will then experience feelings of anger, disgust and/or fear. Then, when the exploitative political campaigner suggests a “solution” we will feel relief. It has often been demonstrated in peer-reviewed research that once certain kinds of personality types become convinced their rights are being threatened, they lose the capacity to assess rationally information. Their emotions are triggered by the Disinfolklorist, and then almost any dumb idea can be implanted in their mind as a means of resolving the entirely concocted threat.
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Aside from enemy war-time disinfolklore, I notice general malaise of self-imposed negativity and emotional darkness that disheartens many, preventing accomplishment and useful action. My mother was raised in a Jewish culture, where it was common to denigrate your children as a cultural norm. This is passed on generation to generation, resulting in half-born humans, crippled by their own negative reactions to anything even remotely unique or controversial. Christians are also great at this mind f*ck, installing ideas about the original sin and human insufficiency. There is a place for a simple, straight-forward reprogramming manual people can use to get rid of unhelpful trash in their minds. There are certainly many motivational authors, but a technical manual from a linguistic and emotional response perspectives could be tremendously valuable. I often find myself disheartened and negative so early in the project that it’s difficult to make progress. We need to learn to kill the trolls that slipped into our heads under the guise of “common sense,” “ordinary morality,” and “that’s how we’ve always done things.”