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Disinfolklore is the 12 Tool Way to decode and counter disinformation — born on the bridge at Stanytsia Luhanska, where I spent three years as a diplomat negotiating daily with armed Russian bridge trolls guarding their rebel troll kingdom.

Here, I unpack millennia of folkloric structures hiding in plain sight inside modern propaganda, memes, and trolling. The Twelve Tools of Disinfolklore teach you how to detect the Wolf in Sheep’s clothing, and how to pull the wool back from your eyes before it is pulled over them.

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